Brand Profile

Microcannabi Inc., licensed in 2021, operates under micro-culture and processing licenses, adhering to the “micro” category of licensing. As a finalist in the Karma Cup, their brand philosophy centers around utilizing traditional methods combined with modern equipment to produce high-quality, local products. They prioritize quality over quantity, aiming to advance the industry standard.

MicroCannabi is a family-owned business, run by a father and his two sons, fostering a close-knit and passionate work environment.

Targeting consumers who value precision and passion in cultivation, MicroCannabi employs six individuals at their 10,000 square foot facility, which includes 2,100 square feet of canopy space. They utilize CANNA Coco medium with CANNA nutrients and Photontek LED lighting, ensuring consistency and quality through a fully automated batching system by Damatex. This system precisely manages nutrient and water distribution, optimizing plant growth.

The cultivation process includes a 14-day hang drying period, hand trimming, and curing in Grove Bags for over a month to ensure optimal flavor and potency. All products are also hand packaged, reinforcing their craft certification standards, which exclude the use of pesticides and chemicals.

Key staff members such as Etienne, Max, Olga, and Val, are recognized for their significant contributions to the brand’s success. Master grower Etienne Lampron plays a crucial role in maintaining the high standards that MicroCannabi upholds.