Karma 2023 / Competitor Profile

Coast Mountain Cannabis

Sustainable, Regenerative and Socially Responsible Cannabis

Brand Story

2023 Profile

Music : Dance Hall Days – Wang Chung

Coast Mountain Cannabis is a 100% certified organic cannabis brand, located in the heart of Pemberton, BC. This region has been a hub for cannabis cultivation for decades, and Coast Mountain Cannabis is proud to carry on this legacy. The brand is committed to using organic living soil to grow clean cannabis sustainably and responsibly, ensuring a high-quality product that consumers can trust and enjoy.

The Genesis: Coast Mountain Cannabis has its roots in the original medical cannabis market but pivoted its focus when recreational laws changed. The brand was founded by a group of passionate individuals with the cultivation team lead by Elliot, a Master Grower with years of experience in organic farming and craft cannabis cultivation. Being organic and sustainable are values at the very core of what we do. 98% of electricity we use is from renewable sources.

The Journey: As a small independent brand, Coast Mountain works tirelessly in its craft to compete, and their love for the plant, the environment and the community has been a constant driving force. The founders are still actively involved, fostering a chill working environment where employees love where they live and love what they do and put their best selves into the product. They live by the tagline “You’re Beautiful”

The Present: Currently, Coast Mountain Cannabis operates with approximately 20 employees, including a cultivation team of four. The brand boasts two flower rooms and a genetics/mother room, with plans to add four more grow rooms by year end. The cultivation process is rooted in regenerative living soil practices, built with unique organic soil amendments to improve soil structure and keep the micro-life thriving. Healthy soil leads to healthy plants.

The Future: Coast Mountain Cannabis is a product-led brand that values the growing process. We want to be recognised as a leading premium craft producer and care way more about quality of our flower than the size of our operation. As a company we are committed to collaborations with the local community and businesses, and are excited about the future of sustainable, responsible organic cannabis cultivation.

The Product for Competition

Selection Reasoning: The brand has submitted two products for competition: BC Organic Peanut Butter Soufflé (PBS) and BC Organic Dancehall. PBS is the only one of its kind in the market, boasting a unique terpene profile and creamy flavor. Dancehall, on the other hand, is a more balanced high-CBD strain that is flavourful and enjoyable, offering a relaxed all day experience.

Category Placement: Both PBS and Dancehall are organically grown in living soil, hang-dried, and always hand-trimmed. PBS is an indica-dominant hybrid with 21-27% THC, while Dancehall is a sativa-dominant hybrid with 11.3% CBD and 8.6% THC.