Karma 2023 / Competitor Profile
Color Cannabis
Crafted with Care, Consumed with Passion


2023 Profile
Pedro’s Sweet Sativa and….
Color Cannabis caters to an audience who values the details that elevate cannabis consumption, into a sensorial experience. By embracing not just the potency but the interplay of strain genetics, terpene profiles, and quality cultivation, Color Cannabis invites consumers to embark on a journey where every pull paints a canvas of unparalleled experiences.
Emerging from the fervor of 2013 as WeedMD Inc., Color Cannabis embarked on its mission to cultivate conscientious brands. From its early days, the brand demonstrated an unparalleled dedication to serving the community, individuals, and the environment.
Evolving and innovating over the years, Color Cannabis underwent a triumphant initial public offering, expanded its portfolio by launching award-winning brands such as the esteemed Color Cannabis and Saturday Cannabis, and forged alliances with influential players like U.S.-based wellness brand Mary’s Medicinals. Their collaboration with the Boston Beer Company marked the introduction of the cannabis-infused ‘TeaPot’ beverage to Canadian aficionados.
The brand’s tenacity has birthed outstanding achievements. With products gracing over 2,200 retail stores, Color Cannabis and Saturday brands stand tall among industry giants. Color Cannabis’ dominance is further evidenced by its prowess in the pre-roll market, with the brand being a top seller in regions like Ontario and Quebec.
As the cannabis industry evolves in Canada, Color Cannabis envisions a society where the stigmas associated with cannabis dissipate, paving the way for wider social acceptance.
The Product for Competition
Pedro’s Sweet Sativa was chosen for its unique, lingering taste that amplifies the pre-roll experience.
Pre-rolls, with a unique aroma and flavor that ensures an unforgettable sensorial journey for consumers.