2023 Profile
Established by Vincent St-Arnaud, a man with a passion for cannabis, Betralif brings together a unique blend of experience, passion, and expertise. The brand Green J oÿ is their flagship line, representing a premium yet accessible range of products with a focus on flowers and pre-rolls.
The journey started when founder Vincent, inspired by witnessing the use of CBD-based indigenous medicine in the Amazon, dedicated his career to the cannabis industry. He teamed up with Ryan, an expert in logistics and supply chain management with experience in the international division of Canopy, another major player in the industry.
Through years of dedication and effort, Vincent and his uncle Marc St-Arnaud raised capital to build the Betralif facility, keeping their feet on the ground with a goal of building a real, profitable business rather than chasing unrealistic dreams. This strategy proved successful, with Betralif standing as a profitable entity today.
Betralif now operates an over 11,000-square-foot facility and is in the process of expansion. The company’s main focus is on growing their premium brand, Green Joÿ, while slowly moving out of wholesale. Betralif also has an active role in exporting high-quality cannabis internationally.
Looking ahead, the team at Betralif aims to continually develop Green Joÿ and reach more consumers with their premium products. They also aim to extend their product line to the retail market under the Green Joy brand.
The Product for Competition
Grape Galena was encouraged for entry into the Karma Cup by WeedMe, a significant customer of Betralif. Known for its average THC level of 30%, this strain distinguishes itself with its beautiful purple buds, delectable aroma, and flavor.
Green Joÿ’s Grape Galena is competing in the flower segment of the competition, where its unique features and superior quality are sure to attract attention.
Product Uniqueness: This strain is unique because of its mouthwatering taste and the high it offers. The enticing smell is translated directly into its taste, making it a truly special plant.