Mauve et Herbes

2023 Profile

First Class Funk x Grape Gasoline and…

Mauve et Herbes, is the brainchild of William Fournier. Will’s early career began at a grow store, where he gained hands-on experience and knowledge about the intricacies of cannabis cultivation. This was a formative period for him, as he met the local CANNA rep and developed a relationship with the brand. This time laid the foundation for his understanding of the plant and its needs. He then obtained a degree in plants production technologies and in landscape architecture. The brand is based in Quebec and is known for its commitment to quality, innovation, and sustainable practices. Mauve et Herbes is not just a cannabis producer; it’s a CANNA research hub, a knowledge center of excellence, and a testament to the power of collaboration and knowledge sharing in the cannabis industry.

The inception of Mauve et Herbes dates back to 2019 when Fournier, while working as a master grower for a licensed producer in Montreal, envisioned creating his own cannabis facility. He transformed an old horse barn into a small indoor facility on his newly purchased agricultural land on the north shore of Montreal.

Initially intended to be a micro facility, Fournier opted for a standard license, allowing for a larger indoor facility, an hybrid greenhouse, and two outdoor fields. His partnership with CANNA Canada, a company specializing in nutrients and growing substrates, led to the development of the CANNA Canada Research & Knowledge Center.

Today, Mauve et Herbes is more than a cannabis producer. It’s a place where research is conducted, product testing is carried out, and knowledge is shared. The brand is known for its unique cannabis genetics and commitment to product development for the consumer market.

Fournier envisions the knowledge center hosting industry seminars, workshops, tours, and meetings, and potentially collaborating with universities and other license holders. He also plans to explore new and innovative practices through the brand’s highly controlled indoor environment, vertical growing system in the hybrid greenhouse, and extensive outdoor field.

The Product for Competition

The products of Mauve et Herbes are a reflection of Fournier’s extensive experience and dedication to quality. Each product is carefully hand crafted, with a focus on sustainable practices.

Mauve et Herbes positions itself as a premium cannabis brand, offering products that are not only high in quality but also contribute to the advancement of the cannabis industry through research and innovation.