Karma 2023 / Competitor Profile

MTL Cannabis

Innovation, Quality, and Collaborative Growth

Brand Story

2023 Profile

Snacks: $30 at McDonalds and $20 at Cake & Ice Cream Store

MTL Cannabis, a prominent name in the Canadian cannabis industry, stands out for its dedication to quality, innovation, and collaboration. With a rich history rooted in two decades of research and development, the brand has evolved from a single strain company to a powerhouse, producing 24,000 lb of cannabis annually.

Founded by Rich & Mitch in the early 2000s, the brand’s roots trace back to a store where Karim, the current VP of sales, began his association with the founders. With Karim’s extensive knowledge about cannabis cultivation, spanning all mediums, fertilizers, and growing styles, the brand embarked on a journey of relentless experimentation and growth.

Over the years, MTL Cannabis faced challenges like THC restrictions in Quebec and navigated through them, marking significant milestones. From starting as a single strain company with Sage n Sour to now boasting six successful cultivars and two sprawling facilities totalling 120,000 sq ft facility, the brand’s evolution is noteworthy.

Currently, MTL Cannabis is a force to reckon with, producing an impressive 24,000 lb of cannabis annually. The company now employs over 100 people. They’ve achieved a monthly sales figure of 1M in Quebec and have expanded their presence in all provinces except PEI. Their brand, LowKey by MTL, is making waves with its affordable line, including the Apple Fritter strain.

With an eye on expansion, MTL Cannabis is set to release a new hashish in October – the West Coast Kush. They also envision their packaged flower, adorned with the MTL logo, making its mark in foreign medical markets like Germany.

The Product for Competition

Apple Fritter was chosen for its standout aesthetic qualities and its distinction from high THC strains. Karim describes it as the “sexiest flower in the garden.” Not only is it an aromatic dessert strain it is also a beautiful bud that you can’t wait to bust open and roll up.

Apple Fritter has been entered into the Hybrid category of the Karma Cup.