Karma 2023 / Competitor Profile
Tweed
Enhance Everyday, Improved Quality, Hang Dry, Greenhouse Grown


2023 Profile
Tweed is a prominent brand that operates under the parent company Canopy Growth. This cannabis producer has its roots firmly planted in Smiths Falls, Ontario. Since 2013, Tweed has been working hard in its commitment to simplifying the cannabis journey for the everyday consumer. The brand’s vision and mission are a testament to this commitment, as they strive to consistently offer the Canadian consumer a portfolio of products that are not just familiar, but also easy and instinctive to enjoy.
The Brand Story The Genesis
The inception of Tweed can be traced back to the innovative vision of cannabis advocates, who recognized the untapped potential of cannabis to improve lives. Tweed was the 3rd license to be given under the MMPR (Marihuana for Medical Purposes Regulations) on November 18th, 2013.
The road to success has not been without its challenges for Tweed. The brand has grappled with significant obstacles in its quest to perfect the art and science of curating and growing high-quality cannabis consistently on a large scale. However, the unwavering dedication of the team and the invaluable feedback from the community have been instrumental in helping the brand continuously improve its products year after year.
Today, Tweed stands tall as a leading cannabis producer, operating a sprawling 340,000square foot hybrid greenhouse facility. The brand takes immense pride in serving consumers from coast-to-coast with its hang-dried cannabis, meticulously packed in sealed bags with moisture packs. The packaging also features key product information like terpenes, making it easily visible and accessible to consumers.
Looking ahead, Tweed envisions a future where it continues to listen to its consumers, striving to make the cannabis journey as simple and reliable as possible.
The Product for Competition Selection Reasoning
The product chosen for the competition is Kush Mints, a variety that quickly won over consumers with its dense and dark green buds accentuated with hints of lime. Its unique blend of minty, earthy, and pine flavours have played a pivotal role in propelling Tweed’s recent success.
Kush Mints is categorized as a highly potent hybrid with quick onset and long lasting euphoric effects