Introduction

Spinach®, a Cronos brand, is a leading name in the legal recreational cannabis market in Canada. Headquartered in Toronto, Ontario, the Spinach® brand has been a beacon of innovation, quality, and a commitment to unlocking the full potential of cannabis.

The Brand Story

The Genesis: 

One of Cronos’ first brands, the Spinach® brand was established to bring friends together and appeal to a wide-range of consumers. With a vision to be the leading cannabinoid company, Cronos has always aimed to connect consumers through its innovative products.

The Journey: 

Since its inception in 2018, the Spinach® brand has faced its fair share of challenges, including navigating misconceptions about cannabis, particularly a general lack of awareness of rare cannabinoids. Despite these challenges, the brand has consistently demonstrated resilience and innovation.

The Present: 

As of Q2 2023, Spinach® products hold the number one market share position in the edibles category in Canada. Their products, especially the SOURZ by Spinach® and Spinach FEELZ™ sub-brands, have been market leaders. The brand has also made significant strides in the pre-roll and vape categories, with a focus on rare cannabinoids.

The Future: 

Spinach envisions a Canadian cannabis industry filled with innovation, quality products, and fun. With a commitment to product development and a robust breeding program, the future looks promising for the Spinach® brand.

The Product for Competition

Selection Reasoning: 

The GMO Cookies pre-roll was selected for the 2023 Karma Cup because of its quality and the brand’s commitment to winning in the pre-roll category. The product’s unique flavors and rare cannabinoids make it a standout. 

Category Placement: 

Spinach’s GMO Cookies falls under the pre-roll category, a segment where the brand has been focusing its robust product development capabilities.

Product Uniqueness: 

The GMO Cookies pre-roll is distinguished by its quality, terpenes, and aromas. With a THC percentage of 28.28% and a total terpene percentage of 4.086%, it offers a unique cannabis experience.

Master Grower Interview

The Genetics: 

With its joint venture partner, Cronos Growing Company, the Spinach® team has developed a strong genetics program, with GMO Cookies and Wedding Cake genetics leading the way.

The Growing Techniques and Equipment: 

Cronos Growing Company employs a hybrid greenhouse approach in their massive 850,000 square feet facility. Using HPS lighting, their cannabis is machine-trimmed, hand-groomed, hang dried, and cold cured.

Curing and Post-Harvest Processing: 

The brand believes in preserving the natural flavors and potency of the cannabis. Their methodology includes hang drying and a cold cure process.

Packaging and Branding: 

While specific details on packaging and branding were not provided, the Spinach® brand’s market presence and achievements indicate a strong brand identity that resonates with consumers.

Conclusion

With its commitment to quality and innovation, the Spinach® brand has solidified its place in the Canadian cannabis market. The team’s achievements, from leading the edibles category to being a finalist in the 2023 Karma Cup, are a testament to their dedication and vision.

Pairings

GMO Cookies pre-roll with…

– Music: This Spotify playlist is the perfect accompaniment.

– Activity: Best enjoyed while chilling with friends.

– Munchies: A smoothie with spinach, staying true to the brand’s name.