Introduction

Cultivating in the heart of the Kootenay Mountains in Creston BC, Qwest is a premium cannabis brand under the licensed producer WeGrow. With a clear mission to empower consumers through transparency, choice, and innovation, Qwest has established itself as a leader in the craft cannabis industry.

 

The Brand Story

The Genesis

Founded under the vision of delivering the ultimate expression of cannabis, Qwest began its journey with a commitment to craft cannabis enthusiasts. Their tagline, “We Grind. We Craft. We Care. We Grow,” encapsulates their dedication to quality and community.

 

The Journey

Qwest has achieved significant milestones, including being recognized as one of the top 3 premium recommended brands and launching legendary product drops like Point Break. However, the journey wasn’t without challenges. The brand underwent consolidation with Westleaf Labs to form the Decibel Cannabis Company and expanded into a bespoke craft cannabis production facility in Thunderchild SK.

 

The Present

Today, Qwest stands out in the market for its genuine engagement with the grassroots of the cannabis community. Their approach is not just about selling craft cannabis but about fostering a brand that listens and delivers products informed by these conversations.

 

The Future

Qwest envisions a future where the Canadian cannabis industry sees consolidation of LPs, brands, and retailers. The brands that are innovative and consumer-focused will break through, leading to a mature cannabis marketplace.

 

The Product for Competition

Selection Reasoning

Grape Cream Cake was chosen because it embodies the quality Qwest represents. Resulting from an 18-month facility improvement process undertaken in 2021-2022, this cultivar has gained popularity among both domestic and international cannabis users. Its aesthetic appeal, with light green and purple buds frosted in trichomes, adds to its allure.

 

Category Placement

Grape Cream Cake is a stoney-indica strain, very strong buzz, and an intoxicating grape aroma and favour. 

 

Product Uniqueness

Grape Cream Cake offers a unique smoking experience. From the spicy, pepper front palette note on a dry pull to the euphoric body sedation post-consumption, it ensures a consistently high performance at every review stage.

 

Master Grower Interview

Master Grower

Edmond Chiu, the mastermind behind Qwest’s premium cultivars, brings decades of experience in cannabis cultivation. His deep-rooted passion and extensive knowledge have been instrumental in shaping the brand’s reputation for quality.

 

The Growing Techniques and Equipment

Qwest employs small batch grow rooms, a testament to their dedication to craft cannabis. Ensuring their products are hang dried and hand trimmed, they utilize state-of-the-art lighting, including LED + Metal Halide for the vegetative stage and LED + High Pressure Sodium for the flowering stage.

 

Facility Details 

The Creston Valley Facility, a testament to Qwest’s commitment to quality and scale, spans 26,000ft^2 with 10 individual 1000ft^2 grow rooms. This expansive indoor production facility is meticulously designed to optimize the growth of premium cannabis.

 

Projected Annual Production 

With the facility’s advanced infrastructure and Edmond’s expertise, Qwest projects an impressive annual production of approximately 1,900 kg of flower.

 

Curing and Post-Harvest Processing 

Qwest’s curing process is as unique as their growing techniques. The product is cured in metal containers, which are burped for CO2 and moisture, ensuring the preservation of the flower’s natural flavors and potency.

 

Nutrients and Care 

Athena AG nutrients are employed, chosen for their ability to enhance the plant’s growth while ensuring the final product remains pure and free from harmful residues.

 

 

Conclusion

Qwest is not just a brand; it’s a testament to the dedication, craftsmanship, and community engagement that defines the legacy of BC bud. As they participate in the 2023 Karma Cup, their aim is clear: if Karma Cup fans recommend Qwest to craft enthusiasts, they’ve achieved their goal. With Grape Cream Cake as their entry, they bring forward a product that is not only of superior quality but also represents the brand’s journey, values, and commitment to excellence.

Pairings

Grape Cream Cake and…

Music: Betty (Get Money) by Yung Gravy

Activity: Best paired with chillin’ with intention. Grape Cream Cake makes you slow down and savour the moment, eat it up just like a piece of cake.

Munchies: Grape, cream, cakes, or a mix of all of them. Like the best charcuterie board