Introduction

Color Cannabis caters to an audience who values the details that elevate cannabis consumption, into a sensorial experience. By embracing not just the potency but the interplay of strain genetics, terpene profiles, and quality cultivation, Color Cannabis invites consumers to embark on a journey where every pull paints a canvas of unparalleled experiences.

 

The Brand Story

The Genesis: 

Emerging from the fervor of 2013 as WeedMD Inc., Color Cannabis embarked on its mission to cultivate conscientious brands. From its early days, the brand demonstrated an unparalleled dedication to serving the community, individuals, and the environment.

 

The Journey: 

Evolving and innovating over the years, Color Cannabis underwent a triumphant initial public offering, expanded its portfolio by launching award-winning brands such as the esteemed Color Cannabis and Saturday Cannabis, and forged alliances with influential players like U.S.-based wellness brand Mary’s Medicinals. Their collaboration with the Boston Beer Company marked the introduction of the cannabis-infused ‘TeaPot’ beverage to Canadian aficionados.

 

The Present: 

The brand’s tenacity has birthed outstanding achievements. With products gracing over 2,200 retail stores, Color Cannabis and Saturday brands stand tall among industry giants. Color Cannabis’ dominance is further evidenced by its prowess in the pre-roll market, with the brand being a top seller in regions like Ontario and Quebec.

 

The Future: 

As the cannabis industry evolves in Canada, Color Cannabis envisions a society where the stigmas associated with cannabis dissipate, paving the way for wider social acceptance.

 

The Product for Competition

Selection Reasoning: 

Pedro’s Sweet Sativa was chosen for its unique, lingering taste that amplifies the pre-roll experience.

  

Category Placement: 

Pre-rolls, with a unique aroma and flavor that ensures an unforgettable sensorial journey for consumers.

  

Product Uniqueness: 

What differentiates Pedro’s Sweet Sativa is the authentic taste and aroma that consumers can experience in a pre-roll format, transcending beyond mere potency.

 

Master Grower Interview

The Genetics: 

Pedro’s Sweet Sativa is an heirloom from the ACMPR Legacy. Color Cannabis’ genetic pool also encompasses a mix of imported seeds, ACMPR Legacy seeds, and selections from LP Nurseries.

  

The Growing Techniques and Equipment: 

With the guiding hand of Brad Carter, a master grower boasting 15+ years of cannabis cultivation experience, the brand employs hydroponic methods paired with custom nutrients. The greenhouse facility leverages natural light, supplemented by HPS, across its vast expanse of a million sq. ft.

 

Curing and Post-Harvest Processing: 

Maintaining utmost quality, the plants are whole harvested and hang dried for 10-14 days, followed by a 7-14 day curing period.

 

Packaging and Branding: 

Color Cannabis adheres to a commitment of freshness. The product is housed in a plastic pouch, nitrogen flushed, and sealed with a boveda pack.

 

Conclusion

Color Cannabis’ journey is a testament to commitment, innovation, and adaptability. The brand has continually redefined its processes, ensuring every product resonates with the brand’s core values. Their recent accolade, the ‘Marketing Campaign of the Year’ by AdCann, epitomizes their creative spirit. 

 

Pairings

For an optimal Pedro’s Sweet Sativa experience:

Music: 

Dive into the nostalgic tunes of Grateful Dead Europe 72.

  

Activity: 

Whether it’s nurturing your garden or canoeing through tranquil waters, Pedro’s is your perfect companion.

  

Munchies: 

To elevate the experience, indulge in an assortment of fresh fruits.