Brand Profile

 Mauve et Herbes, licensed in 2019, is one of the CANNA research and development facilities in North America and a finalist brand in the Karma Cup. The company employs six individuals and operates out of a facility that includes 7,000 square feet of indoor space and 50,000 square feet of outdoor space, with the indoor canopy accounting for 3,808 square feet. Mauve et Herbes is committed to crafted products, focusing on quality terpenes and handcrafted cultivation under a philosophy that emphasizes craft, human-scale production, and continuous research and phenohunting.

Their signature strain, Ripped Off Runtz achieved 2nd place in the previous year’s Karma Cup Indica category. Their second strain is and the legendary Jack Herer, which is identical to the original terpene profile that was loved in Canada prior to legalization. This family-run business is distinguished by its manual handling of each production step and its partnership with CANNA, utilizing CANNA coco in its cultivation processes. The use of innovative LED lighting from Fluence and Philips and a vertical double-tier system are testaments to its technical advancement in cultivation.

The operations are overseen by master grower William Fournier, who manages the application of CANNA Coco A+B nutrients. Post-harvest, the company adheres to a 14-day hang drying process and a curing period that ranges from 14 to 28 days, depending on the cycle, with meticulous hand trimming reflecting their artisanal approach to cannabis production.