Introduction

Nestled in the heart of Acheson, Alberta, within the bustling Edmonton Metro, emerges Freedom Cannabis, a brand that doesn’t take itself too seriously, they juxtapose playful exuberance with profound dedication. With their sincere belief in fun, quality, substance, and fair pricing, they have carved a niche space for the recreational consumer who desires more than just the superficial.

The Brand Story

The Genesis

Founded by the dynamic duo, Johnfrank and Julie Potestio, Freedom Cannabis began its journey in 2019. While many in the industry seem obsessed with size and spectacle, Freedom Cannabis believes in cultivating genuine experiences without being overly grandiose.

The Journey

Since its inception, the brand has spread its wings, introducing 17 brands across Canada. Rather than being a behemoth in any particular niche, they pride themselves in holding a sustainable position among the top 20-30 cannabis brands. Their integrated approach, handling everything from cultivation to packaging, speaks of their commitment to quality control.

The Present

As of now, Freedom Cannabis is not just a name, but an ethos of not taking branding too seriously. Instead, they focus on having fun, all the while ensuring they’re delivering the best for their consumers. Their facility is 118,000 sqft total facility, 26,000 sqft canopy, 18,000 sqft packaging, 2,000 sqft extraction, and produce 1800-2000KG annually. 

The Future

Freedom Cannabis looks forward to fostering consumer appreciation and aims to achieve provincial recognition, paving the way to share even more of their exemplary products.

The Product for Competition

Selection Reasoning

Slurricane x Secret Formula was chosen as a reflection of the brand’s commitment to quality. With top buds from a recent order, this blend promises a stellar experience in flavor, aroma, and consumption quality. Additionally, it possesses a THC punch, emblematic of the brand’s mastery.

Product Uniqueness

The tension-rolled pre-roll mimics the familiar cigarette aesthetic. However, its preparation deviates from conventional practices, ensuring an even burn and a smooth pull, enhancing the overall user experience.

Master Grower Interview

The Genetics     

Helmed by Nathaniel Garneau, a grower with 7 years of mastery in cannabis cultivation, the genetics of Slurricane x Secret Formula are locally-sourced, establishing an Edmonton Pheno.

The Growing Techniques and Equipment

Their indoor bunker style, solar-powered facility utilizes HPS/CMH-LED lighting. Plants thrive in hydroponic conditions with rockwool. Athena Pro Line Salts, Microbial Mass,  + Custom additives per cultivar. Hang Dry / Rack Dry  or depending on the crop, wet trimmed by machines and subsequently hand-trimmed post-curing, they have perfected their cultivation technique.

Curing and Post-Harvest Processing

A meticulous 7-10 day drying process at temperatures less than 16C ensures quality, followed by a 2-4 week cold cure at 15C. This detailed method guarantees optimum preservation of the bud. Trim biomass is sent to hydrocarbon extraction. 

Packaging and Branding

Their branding mirrors their philosophy: while it’s playful, there’s no compromise on quality. Their packaging ensures freshness and preservation of the product’s quality.

Conclusion

Freedom Cannabis, with its Slurricane x Secret Formula pre-roll, serves as a testament to their commitment to both quality and authenticity. They embark on the Karma Cup 2023 journey with hopes of enhancing their rapport with consumers, while continually upholding their unique brand identity.

Pairings

Slurricane x Secret Formula and…

Music: Lo-Fi beats or local folk singer

Activity: Farm-to-table local food festival

Munchies: Crunchy-kettle potato chips, salty-pretzels in Nutella or an Italian Sandwich and Ice Cream Cone