What The Karma Cup Can Do For YOU!

What Does "Legacy To Legal" Mean To Retailers?

“Legacy” brands like ours had established themselves years before cannabis legalization in 2018. We have spent a decade crafting our reputation and earning respect from consumers.

Proven Experience

Our loyal fans of “legacy consumers” value quality and innovation. Some of these fans have hesitated to explore the legal market. Our proven track record has earned us their trust and admiration. In 2023, we look to attract many of these fans to the legal market for the first time.

Consumer Expectations

Legacy consumers expect legacy brands like ours to maintain high-quality standards. We take on the important challenge of welcoming them into the legal market. We are asking authorized retailers to welcome us into your stores to share in this challenge!

This Year's Judging Kits

About The 2023 Judging Kits

1 Pre-Roll Category | 3 Flower Categories

*Each Kit Is Sold Separately*

Flower Categories: Indica | Sativa | Hybrid

What Karma Cup Does For Our Retail Partners…

Link On Our "Where To Buy" Page

Community Building

Social Marketing

Note: All retailers that sign up for our Good Karma Newsletter will also receive a link to download various digital marketing assets including graphics and product mockups.

Digital Assets & Downloads

Feel free to use the images and graphics below for marketing in your shop. We’ve provided both PNG and PDF files for most assets so that you can use them in your social posts, email marketing, and in-store printed marketing material.

Graphic Assets

2023 Karma Cup Poster

Karma Judging Card

Judging Guide

2023 Sell Sheets

How Can You Get Involved?


Passionate, experienced, and knowledgeable judges committed to promoting Canadian cannabis quality and culture.


Authorized licensed cannabis retailers in Ontario now have the opportunity to showcase their ability to educate their consumers and promote more than THC percentages.


Showcasing products in our Cup shows a dedication to quality and allows LPs to gain valuable exposure for their brands.