Introduction 

Tweed is a prominent brand that operates under the parent company Canopy Growth. This cannabis producer has its roots firmly planted in Smiths Falls, Ontario. Since 2013, Tweed has been working hard in its commitment to simplifying the cannabis journey for the everyday consumer. The brand’s vision and mission are a testament to this commitment, as they strive to consistently offer the Canadian consumer a portfolio of products that are not just familiar, but also easy and instinctive to enjoy.

The Brand Story 
 The Genesis

The inception of Tweed can be traced back to the innovative vision of cannabis advocates, who recognized the untapped potential of cannabis to improve lives. Tweed was the 3rd license to be given under the MMPR (Marihuana for Medical Purposes Regulations) on November 18th, 2013.
 

The Journey

The road to success has not been without its challenges for Tweed. The brand has grappled with significant obstacles in its quest to perfect the art and science of curating and growing high-quality cannabis consistently on a large scale. However, the unwavering dedication of the team and the invaluable feedback from the community have been instrumental in helping the brand continuously improve its products year after year.
 

The Present

Today, Tweed stands tall as a leading cannabis producer, operating a sprawling 340,000square foot hybrid greenhouse facility. The brand takes immense pride in serving consumers from coast-to-coast with its hang-dried cannabis, meticulously packed in sealed bags with moisture packs. The packaging also features key product information like terpenes, making it easily visible and accessible to consumers.
 

The Future

Looking ahead, Tweed envisions a future where it continues to listen to its consumers, striving to make the cannabis journey as simple and reliable as possible.

The Product for Competition 
Selection Reasoning

The product chosen for the competition is Kush Mints, a variety that quickly won over consumers with its dense and dark green buds accentuated with hints of lime. Its unique blend of minty, earthy, and pine flavours have played a pivotal role in propelling Tweed’s recent success.

Category Placement

Kush Mints is categorized as a highly potent hybrid with quick onset and long lasting euphoric effects

Product Uniqueness

What sets Kush Mints apart is its high terpene content, which is close to 2.5%. Its popularity among consumers is evident in its contribution to driving 73% of the 28g segment’s growth nationally in the first 3 months of the calendar year.

Master Grower Interview 
 

The Genetics

The cultivar, Kush Mints (a cross between Animal Mints and Bubble Kush), is sourced from a private library, reflecting the brand’s commitment to quality and uniqueness.
 

The Growing Techniques and Equipment

The cannabis is cultivated in a hybrid greenhouse using state-of-the-art PL Light System fixtures and 1000W, 400V, HPS DE lamps. The cannabis is hang-dried, a process that ensures the preservation of its unique characteristics.
 

Curing and Post Harvest Processing

The cannabis undergoes a meticulous curing process that spans 14 days, ensuring the optimal preservation of its potent properties.
 

Packaging and Branding

The cannabis is carefully packed in sealed bags with moisture packs, ensuring its freshness and quality. The packaging also prominently displays key product information like terpenes, making it easily accessible to consumers.

Conclusion 

Tweed has made huge strides in its journey, thanks to its unwavering commitment to continuous improvement based on community feedback. The brand is dedicated to partnering with the community to ensure it offers a simple and reliable portfolio of products that cater to the evolving needs of consumers.

Pairings 

Music: The ethereal sounds of the Tron Legacy soundtrack by Daft Punk provide the perfect auditory backdrop for enjoying the unique properties of Kush Mints.

Activity: During the day, Kush Mints serves as an ideal companion for socializing with friends. As night falls, it morphs into the perfect aid for unwinding and relaxing.
 

Munchies: Kush Mints pairs exceptionally well with a lavish $50 fast food order, encompassing a couple of juicy burgers, some crispy nuggets, delectable apple pies, massive frosty pops, and perhaps a couple of spicy tacos.